Cookie Policy
Introduction
This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies and similar tracking technologies such as pixels, tags, web beacons (hereinafter collectively referred to as “cookies”) on our website and applications (mobile and hybrid, hereinafter referred to “applications”). This cookie policy applies to any PRYME PROMOTERS (PRYME) product or service that links to this policy or incorporates it by reference.
a. Does PRYME use cookies?
PRYME uses cookies when you use any of the PRYME websites/applications. They are used to ensure everyone has the best possible experience. By continuing to visit or use our services, you acknowledge the use of cookies for the purposes we describe in this policy. If you prefer not to receive cookies or pixels, then you should stop using our website/applications, or assess your browsing and third party cookie settings as described below.
b. What are cookies and pixels?
Cookies are small pieces of text used to store information on web browsers. Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. A cookie file is stored in your browser and allows the website/application or a third-party to recognize you and make your next visit easier and the website/application more useful to you. Cookies allow PRYME to serve you better and more efficiently, and to personalize your experience on our site.
A pixel is a small amount of code on a web page or in an email notification. As many services do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our services and personalize your experience.
What are cookies used for?
When you visit our website or download our applications, we may place a number of cookies in your browser. These are known as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyse usage, navigational and other statistical information. Additionally, cookies allow us to bring you advertising both on and off the PRYME site, and bring customized features to you. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.
We may use any of the following categories of cookies on the Websites/applications as detailed below.
Each cookie falls within one of the four following categories:
1. Essential Cookies
Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website. Essential cookies also keep you logged in into a website Without them the login functionality would not work.
2. Analytics Cookies
These cookies track information about visits to the PRYME and partner websites/applications so that we can make improvements and report our performance. For example: analyse visitor and user behaviour so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.
3. Functionality or Preference Cookies
During your visit to the Websites/applications, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) while using our services. They also store your preferences when personalizing the Websites to optimize your use of PRYME. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.
4. Targeting or Advertising Cookies
These Cookies are placed by third party advertising platforms or networks or PRYME website/applications in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioural” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the PRYME Websites and other websites.